Fania Records was founded in 1964 in New York and became the premiere label for Salsa music. Though it's rarely discussed in the music coverage I see, this means they would also have been part of the intense Latin dance scene in New York that eventually spread around the world and ultimately became an important element in their recent revival.
A Brief History of Fania Records
Fast Company takes a look at the business of Fania Records with special attention to the recent revival.
Bought by Emusica in 2005 with Morgan Stanley's help, the new owners discovered a treasure trove of lost masters including many unreleased albums. The team rebuilt Fania, including getting back on top of licensing and royalties, and enjoyed a few years of physical album sales before selling to Codigo Music. Codigo also bought West Side Latino and so a mighty catalog is now in play.
As they moved to digital downloads they had real concerns about their traditional audience. However Michael Rucker, who came on with Emusica and continued with Codigo, revealed:
We found ways to reach markets we never would’ve thought about. We started finding there were dancers in France and Japan, enthusiasts in Mexico and other places like Croatia and Estonia, who we simply weren’t able to reach in the physical world because it’s so cost-prohibitive."
For their 50th anniversary celebrations, they're combining digital and physical with such efforts as the first Latin music app for Spotify and Summer Stage shows in New York.