Lessons From Mobile Gaming
Citing competitive reasons, Quirk and Calhoun are being tight lipped. They do hint at using lessons learned in free mobile gaming to increase the revenue that creators receive for their work.
Their plans are much more nuanced than the current crop of streaming services that offer free music hoping you'll pay $10 a month to eliminate an occasional ad. While they are borrowing from gaming, Freeform is not trying to gamify" music. "We're not gamifying music so much as adopting a
More Revenue For Artists
Going a bit further on his LinkedIn profile Quirk wrote: Freeform is an application development platform that lets musicians and other digital media creators generate additional revenues by distributing their work much like free-to-play mobile game. By offering a ‘compelling enough’ version of their content for free, artists amass the largest possible audience for their work; Freeform’s platform then makes it fun and easy for consumers to unlock more and better content.”