Email Still Top Marketing Tool, Says New Study

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With the many discussions, studies and success stories touting the importance of social media, email is still the most useful tool in the kit, according to a new survey of marketing professionals by the Direct Marketing Association. Though it's starting to shift, email is the #1 channel for 55% of marketers.

In the future, email will likely become a bit less important. Cross-channel real-time messages, while sent out by only 29% of marketers at the time of survey, saw the most interest for future implementation at 49%, according to eMarketer.  Mobile devices will also become more important to real-time marketers, with 42% planning to invest going forward.

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