How to get the most bang for your buck when you
You might not admit it to anyone, but I’ll bet seeing a fan wearing your band’s t-shirt is one of the secret little highlights of your musical life. A striking band logo, a sweet design,
When it comes to ordering t-shirts, most musicians hope to get two-sided
Here’s what they said:
So, what can a musician do to help keep their costs in line and still have a great product that fans want to buy?
According to Merch.ly, you should:
1. Consider larger
2. Consider printing on just one side. Maximize the imagery and impact of that one side with bold color choices and large design, perhaps coupled with an interesting fabric color. We offer dozens of fabric color options.
3. Use fewer ink colors. Screen set-up costs are expensive, so each color adds a lot of money per unit if the run size is short. Consider fewer, bolder colors in your design. Creative design need not mean lots of colors; indeed, sometimes simpler can be better. And build the design for the t-shirt rather than just trying to apply artwork which was intended for another medium. For example, a photograph used for an album cover would be too complex and not a great choice, economically speaking, for a silk screened t-shirt.
4. Order higher quantities. If you really need multi-color design, help spread the per-
5. Consider upgrading the shirt choice to a fashion brand. This will give the fan something of higher quality, usually softer and/or more stylized and fitted than mass brands. Plus, if you’re going with a high end product, it may allow you to go with just one sided printing or fewer colors – as the quality of the product will help sell – and thus reduce your artwork costs. Indeed, sometimes the increased cost of a better shirt style will be less than the reduction in printing costs of a simpler design – yet the fan may be more interested in that fashion shirt (and pay a premium) due to its better style.
Note: one other option is to use an alternative printing method to silk screening, namely “
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