While the B-Classic festival in Belgium is busy shaking that ass," The Colorado Symphony is demonstrating quite a bit of ingenuity with their marketing efforts and special events including:
Beethoven and Brews
The Colorado Symphony Ball: From Bach... to Rock! The Battle of the Bands
Beethoven and the Benz
Combining crowd-pleasing classics in unique pairings and contexts isn't unique to the Colorado Symphony but, given the current state of things in the USA, Classically Cannabis: The High Note Series probably is.
Benefiting from the currently legal but ultimately precarious status of recreational marijuana in much of Colorado, the Colorado Symphony is presenting a series of events in partnership with local cannabis companies:
The concerts, organized by pro-pot promoter Edible Events, will start May 23 with three bring-your-own marijuana events at the Space Gallery in Denver's Santa Fe arts district and culminate with a large, outdoor performance at Red Rocks Amphitheatre on Sept. 13. The events are being billed as fundraisers for the CSO, which will curate a themed program of classical music for each show."
Colorado Symphony Orchestra Executive Director Jerry Kearn, who is credited with leading the orchestra back from near collapse two seasons ago," stated:
We see our future as being very dependent on our relationships in the corporate community...And this is a legal business in our state."
Additional nice touches are the inclusion of exclusive menus from local food trucks" (research has shown that cannabis use improves appetite) and the following admonition:
Due to the nature of the event, we encourage alternative modes of transportation."