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CD Baby Starts New Book-Selling Division, Targets Indie Authors and Imprints [launch]

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CD Baby had a baby. BookBaby, to be precise, is their new venture that focuses on indie authors. After a decade in the music business and paying out $120 million to indie artists, the company has decided to level the playing field between professional and amateur authors in the same way it did with musicians.

Authors distributed through BookBaby will receive 100% of their net sales revenue—paid weekly—generated through all their retailer network, including retailers including Amazon, Apple, Barnes & Noble, and Sony, and soon, Google.

Initially, the service will cost of $99, a $50 discount off the regular price of $149.

With this price point, the company also aims to target small and medium-sized imprints that need an solution for eBook distribution to all major retail outlets.

“In just six months since our soft launch, BookBaby has established itself as THE destination for authors looking for a simple, comprehensive solution to their digital distribution needs," BookBaby president Brian Felsen told Hypebot in a statement. “We make it easy: our sign-up includes a free ePUB conversion to ensure your eBook is distributed to all of the largest retailers."

Book Baby digitally distributes your work and makes it available to be read on devices like Apple's iPad, Amazon's Kindle, and Barnes & Noble's Nook.

The company also offer format conversation services.

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