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Barnes and Noble Takes On Amazon in Ebooks

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Years after online retailer Amazon stole the wind from the sales of Barnes & Noble's physical bookshelves, the retailer has struck back with the launch of an e-book virtual warehouse.

B&N launched the Barnes & Noble eBookstore on Monday, which currently offers 700,000 electronic titles and will offer more than a million by 2010, according to B&N. Prices will start at $9.99.

B&N also said it would partner with Plastic Logic on its upcoming e-reader device, due in 2010, and will make the books available to “any platform," including the iPhone, iPod Touch, BlackBerry, and computers running either Mac OS X or Windows.

“Readers should have access to the books in their digital library from any device, from anywhere, at any time," said William Lynch, president of barnesandnoble.com.

B&N said that would also point customers to free copies of works in the public domain from Google Books. First-time users will have access to free ebooks like Merriam-Webster's Pocket Dictionary, Sense and Sensibility, Little Women, Last of the Mohicans, Pride and Prejudice, and Dracula, B&N said.

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