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Arcade Fire Rethinks Album Format, Tells No One

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Normally, Topspin CEO Ian Rogers makes good on his Vanna White style of presenting the albums that he works on, buys, and films himself opening like a kid on Christmas. For whatever reason, when he clicked through Arcade Fire's new album Suburbs, which comes with digital art that's synchronized to the music, I felt a little underwhelmed. Now, I'm starting to realize that it wasn't for lack of Rogers dazzling display; it was I that didn't understand the significance.

First, the group didn't tell anyone—including their fans—that Suburbs had this feature. Second, I now get that beyond encouraging fans to buy the record, this method also encourages a huge Easter egg hunt -  that can last for hours on end—yet wasn't readily apparent in this video. Here's a video look into how Arcade Fire bundled an interactive digital picture book into their new release:



Arcade Fire The Suburbs Synchronized Artwork Version from Ian rogers.

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