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All About Jazz How-to Tips: Adding Venues, Festivals And Events

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Since we started emailing a weekly local concert calendar a few weeks back, website calendar usage has increased significantly (we added over 1,000 events on March 31!).

But our system is only as good as our data and we'd like to ask everyone to submit complete and accurate information and make it look as professional as possible.

I've outlined tips (below) on how best to submit events and how to ensure that your events will appear in our weekly geo-targeted email blast.

Adding venues

If the venue you are performing at does not appear in the venue box on the event submission form, then please add the venue. All About Jazz is similar to Wikipedia in that we crowd source our data; unlike Wikipedia we do not have the staff to always ensure accuracy. So, when adding a venue, please include the street name, the city, the state, the zip code and the country. City and zip code are now mandatory and will ensure that your events reach our members weekly. In addition to a complete and accurate venue listing, please make sure it looks as professional as possible. Avoid all lower case or all upper case; spell check; and place information in the correct boxes.

Adding festivals

Like venues, please check to see if your festival exists in our database. If it does not, please add it before you post your event(s). The same rules apply to festivals in terms of completeness and accuracy. For festivals, do not enter “2nd Annual," “5th Edition," etc. Just enter the festival's name. From the event submission form, a festival is the “Newport Jazz Festival" not “Super jam night at Casey's!". A good rule of thumb is, if what you are entering does not include the word “festival," then it's not a festival.

Musician?

If you are a musician and you do not have a musician profile, please add it before submitting your events.

Adding events

Once your venue or festival has been added, you are free to submit events to All About Jazz. The event submission form includes festival, venue and musician name auto completion boxes—so submitting your event will go smoothly and the auto completes will ensure accuracy.

Adding events through the submission form is simple enough, but we strongly encourage venues and presenters to consider exporting their events to All About Jazz in batches. This approach does require the assistance of an XML programmer, but it's a one time and inexpensive task and AAJ has the expertise to help you. Once your feed has been created, All About Jazz will read it nightly and import your new dates automatically.

This isn't rocket science, but we do ask that you exercise quality control when you submit your events. If garbage goes in, garbage comes out, and that compromises our service to our members.

If you have any questions about our venue/festival directories or our calendar of events, please contact me direct.

All the best,
Michael Ricci


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