I was surprised to hear that Kill The Fixtion hasn't been doing live shows. I take it from their Facebook page page that they do find ways to get on radio so there's clearly another interesting tale here that I've yet to hear.
If you're not playing out, that does make the web an even more crucial tool in building a fanbase. Here are some tips from Rigo Asencio about so doing:
5 Tips For Building An Online Fanbase
Find Your Fans, Love Your Fans
When you do meet actual people who take interest in your art, cherish & honor them...You know how amazing it was for us when somebody told us that they love our music & they want to support us?! It’s one of the most beautiful things in the world to be loved & appreciated, but our family knows that they can’t beat us. In the end, we’re their biggest fans not the other way around."
Speak From The Heart
The funny thing is sometimes all you need to do is write a post on Facebook or Twitter that comes straight from the heart. When you write something that is sincere, it always gets the most engagement in my experience."
Don't Rush Things
We have to understand that finding and building a 'fanbase' online is not an overnight thing. We are in a marathon & not a sprint. This is going to take a lot of time & dedication. I believe that it takes a band or artist about 10 years before you really start seeing big changes in their world."
Don't Buy Fake Fans
Before I forget, please don’t be that band that buys Facebook likes, Twitter followers, & YouTube views. Remember this is all about being honest with your journey as an artist/band...One real “fan” is worth more than 100 fake likes. Stop playing the number games that Myspace left us with, & start connecting with one person at a time."
It's Bigger Than The Music
If all you have to offer people is your music, then we have a problem. The music is just an introduction in your world...'Why should people stick around you after they hear your music?' is a question every artist/band should be asking themselves."